Start up issues !
One of the biggest challenges in a start up business is fund raising. My experience has been that there are a lot fewer sources of funding even in good times for the small business start up than is generally hyped up in media and VC's who are always 'looking for good investments' and yet don't pull the trigger on anything but either the most fashionable or ' late stage' investment theme with an 'easy' and quick exit. My favourite example is a VC friend of mine I had introduced to a friend who had just started a Business process outsourcing ( BPO) venture in India. At every stage over the next 18 months, he kept inquiring about the progress ( which was very good) but never invested. Then suddenly, there was talk of a major investment group buying into my friends company and taking them public in NYSE and my VC mate couldnt help but call me everyday hoping somehow I could convince the now not so poor entrepreneur to let them 'invest' as a late stage investment opportunity. Guess everyone likes a sure thing !! Unfortunately most of us don't see a sure thing as an entitlement.
Angel investors.......Dream on ! By the time you would go on making and remaking your business plan you will be drained of any energy, confidence and resources to actually conduct any business.
So in short and sweet terms, you are on your own.
I would suggest between begging, borrowing and stealing.. stealing looks like the best option ( As the masters of the investment universe have proven to us. But I guess we will have to let the Madoffs' and the Stanfords of the world stick to their expertise)
Watch your cash very very carefully as it will be a very long, lonely and ardous journey. Mirages will be many but genuine oasis's few and far inbetween so be prepared not to burn out while the ' big one' might be just around the corner.
Keep offices in the cheapest place you can afford and do not go on staffing binge in ' hopes' of business. You can always staff up when the business shows up. Keep expectation of staff low and do not promise them the sky. People, especially staff and customers are smart enough to accept reality and they CAN SEE reality ! So focus on building a good business and all will share the rewards. Pretend to build a farce of a business in a flash office with half a dozen secretaries and daily fresh flowers and soon you will be another footnote in the statistics of business failure that runs as high as 90 %