About Sinoherofoods
Sino Hero Foods Limited is an importer and distributor of leading food brands.
We have been importing some of the finest products from Australia, New Zealand and India since 2005.
We have been providing food in local supermarkets, major fast food chains and manufacturers, as well as exported to China, Taiwan and Macau.
Some big names include Walmart, Jusco, Carrefour, Park N Shop and Wellcome stores.
Consultancy Division
Sino Hero Foods (SHF) select consultancy clients case studies :
1. Idaho Potato Commission ( IPC) : SHF is the Greater China representative for the IPC. SHF assists the IPC in creating a premium positioning for the famous Idaho potatoes in Greater China. This is achieved by trade shows participation, supermarket promotions as well as in store tastings.
2. Saudi Arabia's leading cheese producer : SHF has pioneered and created a market in Asia for the range of cheese products from Saudi Arabia. SHF was approached by the producer that already supplies leading global brands including Burger King, Subway, Papa John's and Domino's Pizza. SHF mandate was to replicate the success the producer has in Middle East (MENA region) and create a market in Asia.
3. New Zealand's leading dairy blends producer : SHF has been working for past decade with the leading producer of dairy blends in NZ for the Asian markets. Key markets have been Taiwan, China, Vietnam and Philippines where we have established a dominating position in the premium segment for bakery fats and oils.
Key aspects of SHF mandate include channel development, import and label compliance as well as new product innovation and development insights.
Retail / Corporate Sales Division
Due to repeated demand from retail customers for good value gourmet foods, SHF started a retail and corporate sale division in 2012. SHF specializes in staff club offers and we have as our clients leading companies such as HSBC, MTR corp, DBS, HK Jockey club, Lee Kum Kee, Ocean park among others. Staff of the registered companies can avail of special discounts and offers exclusive to corporate members.This is a highly popular program with HR and staff clubs. If you would like to enroll in the corporate staff discount program, please mail info@sinoherofoods.com
SHF can also organize a tailor made in house promotion for staff in your corporate office and we have held these events for American Express, Deacons, Pepsi, Prudential to give you a few examples